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I tried Wendy's new Krabby Patty meal inspired by 'SpongeBob SquarePants.' Nostalgia isn't enough for brands to win over customers.

<p class="ingestion featured-caption">Wendy's new "SpongeBob SquarePants" collaboration features a new burger and pineapple shake.Paramount/Nickelodeon; Erin McDowell/Business Insider</p><ul class="summary-list"><li>Wendy's "SpongeBob SquarePants" collab features a new burger and a pineapple-flavored Frosty.</li><li>When I ordered the meal, The Krabby Patty came with tasty toppings and a tangy signature sauce.</li></ul><p>Anyone who grew up watching "SpongeBob SquarePants" on Nickelodeon will remember desperately wanting to try the iconic Krabby Patty, a burger of mythic proportions with a secret formula more guarded than the nuclear code.</p><p>And now, you can ... sort of. Wendy's teamed up with Paramount, which owns Nickelodeon, and "SpongeBob SquarePants" to celebrate the cartoon series' 25th anniversary with a <a target="_blank" class href="https://www.businessinsider.com/mcdonalds-extends-value-meal-taste-test-2024-7">limited-time-only meal</a> collaboration, which launched on October 8.</p><p>After the collaboration was announced, "SpongeBob" fans swiftly expressed their excitement online, thrilled at the opportunity to finally try the Krusty Krab's most famous menu item.</p><p>However, after the meal rolled out at Wendy's locations nationwide, excitement quickly turned to disappointment, as some fans began calling the meal "a scam" and lamenting its components, lack of signature packaging, and price, which some thought was too high, <a target="_blank" class href="https://www.dailymail.co.uk/news/article-13952051/Wendys-SpongeBob-SquarePants-Krabby-Patty-Scam.html">The Daily Mail</a> reported.</p><p>"I can't stay silent any longer," <a target="_blank" class href="https://x.com/BIackEyeSMITE/status/1846218375233486998">one X user wrote</a> on October 15. "The Wendy's Krabby Patty is just a standard Wendy's burger with different sauce."</p><p>"Where's the sesame seed bun? Stylized bag? A toy? I don't feel like a goofy goober, Wendy. Not even a regular goober. This is how Mufasa felt after Scar betrayed him."</p><p>Wendy's did not respond to a request for comment from Business Insider.</p><p>I tried the meal for myself and agreed with gripes about the lack of creativity. This is what I thought of Wendy's new Krabby Patty meal.</p>
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