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I tried the burger at Mark Wahlberg's family chain, and now I understand why fans can't get enough of the restaurant

Rachel AskinasiFeb 5, 2022, 18:24 IST

Mark Wahlberg (right) and two of his brothers opened up the Wahlburgers chain.Rachel Askinasi/Insider and SOPA Images/Contributor/Getty Images

Actor Mark Wahlberg and two of his brothers opened Wahlburgers in 2011.
On a recent road trip through Atlanta, I finally got to try it out for myself.

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Wahlburgers first opened in Massachusetts as a fast-casual burger restaurant.

Donnie (left), Paul (center), and Mark Wahlberg (right).Mireya Acierto/Contributor/Getty Images

On a recent road trip ending in Atlanta, I got to test out the chain for myself.

I visited the Atlanta location on a recent trip.Rachel Askinasi/Insider

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The first thing I noticed about this restaurant was the in-your-face approach to branding.

The logo was everywhere.Rachel Askinasi/Insider

In addition to the use of their name, the Wahlberg family was, well, everywhere.

I noticed that the brand leaned into its famous founders pretty heavily.Rachel Askinasi/Insider

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While the restaurant seemed a little gimmicky, the food was anything but that.

The food I tried was delicious.Rachel Askinasi/Insider

A standout feature for this burger was the bun.

The overly-buttered bun kept it from getting soggy.Rachel Askinasi/Insider

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My burger came with fries, which were good but not amazing, in my opinion.

I thought the french fries were decent but not super flavorful.Rachel Askinasi/Insider

In addition to the good food, I appreciated that the restaurant was set up with two eating sections offering different atmospheres.

I sat at the bar with a few other diners.Rachel Askinasi/Insider

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After tasting the food and soaking up the environment, I understand why someone would choose these burgers over another solid contender: they're a huge Wahlberg fan.

The brothers seemed to be the restaurant brand's cornerstone.Rachel Askinasi/Insider

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This Miami restaurant is so popular that Barbra Streisand is said to get its food delivered to LA. After trying it, I can see why.

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