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I tried Gwyneth Paltrow's Goop pizza, and it's actually … pretty good?

  • Goop Superfina is part of Gwyneth Paltrow's ghost kitchen empire.
  • It serves 10 different types of gluten-free pizza, as well as pasta and salads.

When you hear the word Goop, Gwyneth Paltrow's multimillion-dollar lifestyle brand, what's the first thing that comes to mind? The infamous jade egg, perhaps, or maybe the viral "This Smells Like My Vagina" candle?

Whatever it is, there's one thing you're almost certainly not thinking about. Pizza.

And yet, that is exactly what Paltrow is selling at Goop Superfina, her ghost kitchen dedicated to gluten-free pies, pasta, and salads.

It doesn't seem like a likely venture for the wellness mogul, who swears by a strict diet of bone broth and paleo-approved foods. But, to our surprise, the pizza was actually … pretty good?

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