I tried and ranked eight Bettergoods products to see how they stacked up.Amena Ahmed
- I ranked products from Walmart's new house brand, Bettergoods, from worst to best.
- I tried the flavored butter, frozen desserts, and ice cream I found in my Pennsylvania location.
Many retailers like Trader Joe's have generated notable sales from lucrative private-label house brands — and it looks like Walmart is throwing a pretty appealing hat into the ring.
The retailer recently launched its private label Bettergoods, targeted toward shoppers who want premium products at a lower price.
The chef-inspired line contains about 300 items ranging in price from under $2 to $15, with most coming in at under $5. The full Bettergoods line — which includes plant-based ice cream, soup, beverages, pasta, coffee, and more — is set to roll out in Walmart stores over the next few months.
Accessible premium groceries sounded pretty great to me, so I visited Walmart to see which Bettergoods products I could find to try.
At my nearest Pennsylvania location, I found three types of Bettergoods products on the shelves: flavored whipped butter, plant-based frozen desserts, and ice cream. Each butter was about $2.60, and the frozen desserts and ice creams cost about $3.50 per carton.
Here's how each Bettergoods product stacked up, ranked from worst to best.