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I tried groceries from Walmart's new premium house brand, Bettergoods. They were all under $5 and so good I'd buy them again.

  • I ranked products from Walmart's new house brand, Bettergoods, from worst to best.
  • I tried the flavored butter, frozen desserts, and ice cream I found in my Pennsylvania location.

Many retailers like Trader Joe's have generated notable sales from lucrative private-label house brands — and it looks like Walmart is throwing a pretty appealing hat into the ring.

The retailer recently launched its private label Bettergoods, targeted toward shoppers who want premium products at a lower price.

The chef-inspired line contains about 300 items ranging in price from under $2 to $15, with most coming in at under $5. The full Bettergoods line — which includes plant-based ice cream, soup, beverages, pasta, coffee, and more — is set to roll out in Walmart stores over the next few months.

Accessible premium groceries sounded pretty great to me, so I visited Walmart to see which Bettergoods products I could find to try.

At my nearest Pennsylvania location, I found three types of Bettergoods products on the shelves: flavored whipped butter, plant-based frozen desserts, and ice cream. Each butter was about $2.60, and the frozen desserts and ice creams cost about $3.50 per carton.

Here's how each Bettergoods product stacked up, ranked from worst to best.

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