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There were famous fans, musical performances, and even an awards show. But food was obviously the highlight, and the crowd roared when we learned over a dozen new menu items were coming in 2024.
From the Baja Blast pie (yes, pie!) to the Cheez-It Crunchwrap Supreme (yes, Cheez-Its!) I got to try them all. Here's my ultimate ranking of every new item coming to Taco Bell this year.
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Taco Bell hosted its first-ever Live Más LIVE event in Las Vegas during Super Bowl weekend.
Taco Bell's CMO Taylor Montgomery during Live Más LIVE. Anneta Konstantinides/Business Insider
With some trusty milkshakes in hand, my extensive tasting began.
A very happy me at Live Más LIVE. Anneta Konstantinides/Business Insider