The Triple Dipper is the latest menu item winning Chili's customers over as chains battle over who offers the best value.
TikTok videos of people eating and reviewing their Triple Dipper orders have accumulated over 30 million views on the app, and the item has received high praise.
"If you're going to Chili's and you are not getting the Triple Dipper, especially the mozzarella sticks with the Triple Dipper, you are doing it so wrong," said the creator of one TikTok video that has been viewed over 5 million times.
However, while the Triple Dipper, which comes with a choice of three appetizers and three sauces, is having a moment, it isn't new — and longtime fans of the appetizer combo are bemoaning how popular it's become because of the online trend.
"I've been getting them for so long, so I'm kind of mad everyone else is onto it now," a user commented on one TikTok video.
"The Triple Dipper has always been a fan-favorite, so I love seeing it get a viral moment on TikTok," George Felix, Chili's chief marketing officer, told Business Insider in an email. "Part of our brand purpose is to create a fun atmosphere in our restaurants, and we're now seeing that spill over into social media with our guests showing off all of their epic cheese pulls and heavy-handed ranch dips."
To see if the viral menu item was truly worth the hype, I ordered it for myself at my local Chili's.