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I bought my last Starbucks drink 4 years ago. I pay more for coffee now, but the benefits are worth it.

Jun 13, 2024, 02:48 IST
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I haven't had Starbucks in years. Rachel Chang
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When I first started drinking coffee, I was intimidated by every café that had its own long menu with unique drink names and too many ways to personalize a drink.

Soon, I found comfort in Starbucks: No matter where in the world I was, I could order the exact same thing and know what to expect.

As a travel journalist, I began searching for the familiar logo everywhere, from Bali and Morocco to Barcelona and Buenos Aires. It wasn't hard — Starbucks is the largest coffee chain in the world, on track to have 55,000 stores by 2030.

But about four and a half years ago, I was on my way to claim my free Starbucks birthday drink when a lightbulb went off in my head.

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I was in San Francisco, and as I passed one adorable little coffee shop after another, I wondered why I was overlooking so many small businesses so I could get coffee from a megacorporation that netted $36 billion in the 2023 fiscal year.

That day, I sipped my last drop of frozen coffee through a green straw (OK, technically a sippy top since the chain had stopped offering plastic straws by then) and quit Starbucks.

It was a challenging transition that meant spending more money on coffee

Smiles written on a Starbucks cup don't bring me as much joy as a meaningful interaction with a local barista does.Rachel Chang

Though I live a block from a Starbucks, I started forcing myself to walk past it in search of local options.

My self-imposed ban began in 2020 during the peak days of the coronavirus pandemic, so I quickly realized the spending power I had with my daily coffee.

Many independent coffee shops closed during or shortly after the height of the pandemic. Even now, smaller cafés depend on every customer's support.

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Starbucks doesn't need my money as much, even though it had actually been cheaper for me. At the time, I'd been spending $3 to $5 for my Starbucks drinks. At local shops, my drinks were closer to $4 to $7.

After happily paying extra for milk substitutes and gratuity at small businesses, the cost of my typical coffee order eventually started inching closer to double digits. Still, I felt better knowing the dollars were going back to my community.

I also turned grabbing coffee into an adventure

Giving up Starbucks also meant I'd have to break some old habits.

Instead of rotely going to the closest Starbucks, I began to pull up Google Maps to search for a new coffee shop every time. In the beginning, I often landed at mediocre cafés.

But as I started traveling again, I realized what felt like a chore at home started to feel like a delight when I was abroad. After all, traveling is all about discovering new finds.

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Every coffee shop has its own menu, system, and style. Instead of being an old pro in a familiar place, I became the constant newbie in a strange setting, asking for WiFi passwords and bathroom keys.

Eventually, trying new spots became a mini daily adventure stirred up into my coffee break.

Now I'm more than 4 years Starbucks-free — and won't go back

I spend more money on coffee now, but I don't mind. Rachel Chang

The bottom line is that my coffee budget has gone up — I recently paid $12.69 for a vanilla oat latte at a local shop, about $5 more than it would've cost at Starbucks — but now I see more than a cup of joe.

I see coffee time as an experience, a moment to connect with a slice of a community that I wouldn't normally have been immersed in.

Plus, at local coffee shops, I'm one of few customers instead of one of many in a long line. I'm more likely to get doted on with top-notch service instead of just feeling like a name on a cup.

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Sometimes, I still end up at coffee chains — but my self-imposed ban means I'll opt for smaller ones like Blank Street or Gregory's Coffee instead of mega-global franchises.

I still feel like a bit of a jerk when I have business meetings scheduled at a Starbucks and ask to go somewhere else. But it's a pretty good conversation starter, and I've even had colleagues tell me they're also steering away from the chain.

I don't have a personal vendetta against Starbucks. It's just that by quitting, my coffee world has opened up beyond the limitations of one company — and forever hunting for a new coffee shop has become my ultimate pick-me-up.

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