- Heinz is releasing a new condiment inspired by Taylor Swift's possible romance with Travis Kelce.
- Swift had a platter of chicken with ketchup and ranch dressing after Kelce's game on Sunday.
Ketchup conglomerate Heinz is getting in on the hype of Taylor Swift's possible romance with Travis Kelce with a limited edition sauce inspired by the duo.
"It's a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon," Heinz wrote in an Instagram post, published on Wednesday.
Heinz's new offering is inspired by the meal Swift appeared to be having after she cheered on Kansas City Chiefs tight end Travis Kelce at Sunday's game.
The pop star was seen eating a platter of chicken with ketchup and a condiment that was "seemingly ranch," according to a Swift fan account on X, the social media platform previously known as Twitter.
Heinz confirmed with Fox Business, in a story published on Wednesday, that the sauce was inspired by Swift's meal on Sunday.
"We know Heinz fans have an irrational love for the brand, and Swifties will do anything for their Pop Icon, so it only made sense to blend the two together!" the company told Fox Business.
According to Fox Business, there will only be a limited run of 100 bottles of the Swift-inspired sauce. Heinz told Fox Business that the number of bottles was the sum of Swift's favorite number, 13, and Kelce's jersey number, 87.
It is unclear if Swift and Kelce are indeed dating, but that hasn't stopped fans from indulging in the rumor mill.
And the ensuing interest in the possible romance appears to have been a boon for retailers. The NFL's official e-commerce partner, Fanatics said on Sunday that there was a "nearly 400% spike" in Kelce merchandise sales throughout their network of websites, per TMZ.
Representatives for Heinz did not immediately respond to a request for comment from Insider sent outside regular business hours.