Bang Cookies bakes more than 20,000 cookies a month — here's why this New Jersey cookie shop is so popular

• Bang Cookies started out selling its giant, gooey chocolate chip cookies at farmer's markets in New Jersey in 2016.
• Just four years later, the business has opened two shops, where they sell more than 5,000 cookies a week.
• Some of the best selling flavors include Sea Salt Chocolate Chunk, S'mores, and Macadamia White Chocolate Chunk.

Following is a transcript of the video.

Taryn Varricchio: No dessert is more classic than a deliciously gooey chocolate chip cookie. And that's why people love Bang Cookies in New Jersey.

Customer: The best way to describe it is, like, those cookies that you used to have in the cafeteria that are really ooey and gooey, but, like, it's cooked more. They're better than those.

Taryn: Three years ago, Bang Cookies was selling a few hundred cookies a day at farmers markets.

George Kuan: We sold out in the first hour, and we didn't expect that. Ever since then, we've sold out first day, and then we kept on selling out every single day at the farmers market.

Taryn: Now, George's team bakes more than 20,000 cookies a month with a recipe he spent 15 years fine-tuning. George and his team source ingredients from all over the world. Whether it's grass-fed butter from New Zealand, chocolate chunks from Europe, or macadamia nuts from Hawaii, each one affects the way these cookies bake and taste. The shop's best seller is its most classic rendition: the sea salt chocolate chunk cookie. This recipe uses a mix of white and brown sugar, locally milled organic flour, grass-fed butter, and both milk and semisweet dark chocolate.

George: Different chocolates gives it different nuance of flavors. So it gives it more complexity. So, it kind of counterbalances the difference between the sweetness of the actual milk chocolate versus the semi-bitterness of semisweet chocolate chunk.

Taryn: Each cookie is topped with a sprinkle of sea salt, because...

George: When it hits your mouth, it hits it in a way that you're biting into the cookie, and then you're tasting the sweetness and the saltiness in combination.

Taryn: Another popular pick off the menu...

Customer: We love the s'mores.

Customer: The s'mores, I really love that one.

Customer: I know they do a s'mores cookie really well. It's, like, nice and gooey but with a crunchy outside. Taryn: This one's notably more time consuming to make than the rest.

George: Every single s'mores cookie that we do has to be pieced together with broken graham crackers that we break by hand and then manually put it in.

Taryn: Finally, each cookie is individually packaged in plastic so customers can see exactly what's put on the inside. It also keeps them fresh and soft.

Customer: I feel like it's gooey, it's big. I can taste that it's organic. It's, like, good ingredients.

Taryn: Bang Cookies didn't initially attract customers for cookies, but rather the name of the shop itself.

George: We wanted a name that would be able to draw attention because we didn't have, like, the marketing funds at all. And we wanted something that's outlandish, 'cause we're the new players in the farmers market. So we started to call ourselves Bang Me Bakery in the very beginning. A lot of customers would look over like, is that a real name? Like, yeah, it is. Just try the cookies now. And they did.

Taryn: The name changed to be a bit more kid-friendly, but the customers kept coming.

Customer: 4:10! [laughs] 'Cause Jessica at the pizza shop said we have to try them, that they are so awesome. And plus to please get her a T-shirt.

Taryn: And with so much demand, Bang Cookies has already opened two locations in Jersey City. And they've got plans for more to come. That means more cookies for customers across the country, who've already had them shipped to states like California, Alaska, and Hawaii. That is heavenly. That chocolate is so melty. It's so deliciously melted. You're not getting hit over the head with sweetness, because you kind of have those two chocolates that balance each other out. And then you have the savory-sweet component in every bite, which is great. That's why I think the sea salt chocolate chunk is probably one of their best-selling cookies. It has great texture. Like, the outer edges are just so lightly nicely crisped. And that, like, chewy, gooey inside, that still holds up. Like, it's not falling apart in my hand. Sometimes you get these giant, massive cookies and they could have that, like, dip in the middle where you know it's been undercooked, but this is not like that.

Customer: I have a cheat day once a week, and every Tuesday I have to have Bang Cookies. We always have it in the freezer. They're amazing. They're so good. They're one of my favorites.

Customer: I would say at least, like, once every month we make it a thing to, like, we definitely need to get it.

Taryn: That was such a good cookie. Dude.