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A woman's viral TikTok shows the 'insanely expensive' grocery prices in some Indigenous communities

Sep 30, 2021, 03:29 IST
Insider
The TikTok video amassed more than 2.2 million views. artur carvalho/Getty Images
  • Shina Novalinga, an Inuk throat singer, shared a TikTok video in August that went viral.
  • The footage showed the high cost of food items in some Indigenous communities.
  • Grapes appeared to cost $28, while ketchup cost $16.
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A woman highlighted food insecurity issues that plague some Indigenous communities by showing the high grocery costs.

Shina Novalinga, an Inuk throat singer, posted a TikTok video last month that's since garnered more than 2.2 million views and sparked conversations among her three million followers.

"Did you know how insanely expensive food costs in Indigenous communities?" Novalinga wrote in the caption.

In the video, Novalinga shared pictures that appeared to be taken inside grocery stores located in Indigenous communities. According to the video, strawberries cost $14, Kraft Peanut Butter was $11, and Heinz Ketchup was $16.

A bag of green grapes appeared to cost $28.

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Novalinga finished the video by encouraging her followers to spread awareness about the issue, support Indigenous peoples, and join groups like Made Good's Un-Wreck the Future to fight food insecurity.

Novalinga did not immediately respond to Insider's request for comment.

She noted that "groceries cost more than twice the national average in Nunavik & Nunavut" in a separate Instagram post. Nunavik and Nunavut are two of four Inuit homelands in Canada, according to the global nonprofit organization Facing History and Ourselves.

The high cost of groceries for some Indigenous communities has been a continuous problem. Insider's Leanna Garfield reported that food is sometimes delivered by plane or ship to parts of northern Canada due to its isolation. It can be challenging to grow food in the sub-Arctic regions of northern Canada because of its harsh climate.

In 2017, some everyday food items like a jug of Sunny D cost $28.31.

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