Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.
Chiquita is just one company with a controversial mascot.Justin Tallis/ Getty
Marketing hasn't always been spot-on when it comes to food branding.
Aunt Jemima, Uncle Ben's, and Cream of Wheat have all received backlash for their usage of Black mascots.
Frito-Lays and Chiquita bananas have both been accused of using racist mascots.
Some of the companies have announced changes to their packaging.
PepsiCo announced that Aunt Jemima is changing its name and dropping its image of a Black woman, but it's not the only product with branding rooted in racist stereotypes.
From mascots that have been called racist to controversial ad campaigns, the marketing world has made some questionable decisions over the years.
These are some branding decisions food companies have come under fire for.
Advertisement
The Aunt Jemima mascot has changed over the years, but its racist connotations prompted the company to rebrand.
Aunt Jemima logo and mascot.
Roberto Machado Noa / Getty
Uncle Ben's rice, which also has a controversial Black mascot, is also planning to change its "visual brand identity."
Uncle Ben's logo and mascot.
Roberto Machado Noa / Getty
Advertisement
Cream of Wheat was criticized for using a specific Black character.
Cream of Wheat's branding.
Evelyn Dominguez / YouTube
Frito-Lay ran into some trouble in 1967 when Frito Bandito was introduced.
Frito Bandito.
chuckiesjamochashake/ YouTube
Advertisement
Chiquita has also been accused of perpetuating a stereotype about Latinas.
Chiquita's logo.
NurPhoto/ Getty
Nestle's Eskimo Pies also have a problematic name.
Eskimo Pies can be considered offensive.
D Heine/ YouTube
Advertisement
Land O'Lakes removed a drawing of a Native American woman from its packaging. The image had long been criticized as a racist stereotype.
Land O'Lakes butter before its logo changed.
Brendan McDermid / Reuters