Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

A group of 'bros' who met on Instagram started LA's latest fitness craze

Mary HanburyAug 26, 2024, 00:58 IST

Instagram/Crosby TailorCrosby Tailor is a cofounder of The Wildfire Initiative.The newest way to work out apparently involves breathing deeply and learning to listen.

The Wildfire Initiative is Los Angeles' hot new workout trend. It's a wellness group run by four guys ("a quadrumvirate of enthusiastic bros," according to New York Magazine) who teach people how to train their mind, body, and spirit through hiking, meditation, and heavy breathing. It's free to attend and takes place in Runyon Canyon.

We spoke to its cofounder, the singer-songwriter Bryan Ellis, and he told us everything you need to know about the fad: