The Zomato of fashion is here

Feeling hungry and you don’t want to go out have a solution. Yes you call it Zomato. You open the app, find the delicious offerings nearby and done. In one click, you are relishing on Chicken Do Piyaza and some Pulao in half an hour.


If you are crazily interested in fashion, admit it, you have searched for a similar app where you can find designer wears nearby, click on the likes and wear beautiful dresses to weekend parties and dates. But no more would you need to feel sad. For Findow is one such start up, which you can call the Zomato of fashion.


All you need to do is download the Findow app in your smartphone. Put in your shopping location, what you are looking for and then browse through the 300 plus options available on Findow. With Findow you not only save time, money but also eliminate any middle person who may not be able to convey your design details aptly to the designer. It your personal fashion on your finger tips.

Launched in July this year by Zarine Ahmad Bajaj and Himanshu Kumar, Findow has recently received an undisclosed amount of seed funding from investor Raj Singh Bhandal, director at Next Media Works.

Findow piloted its application through Android, iOS and their website and since then has received a whopping 2000 plus downloads from shoppers across Mumbai and Delhi. Findow has also received great traction from the retailing communities spanning premium, high-street and luxury brands that include Gucci, Dior, Hermes, Ritu kumar, Manish Arora, Anju Modi and Rahul Mishra.

“Our app is to simplify shopping for users and offers various categories like Bridal, Luxury, Men, Women etc . Shoppers can get a keen sense of what's in the market and blend it with their own style requirements by the use of this app,” Zarine told Business Insider.

So how did the idea come? The app was conceptualized by Zarine and Himanshu Kumar. “There have been so many instances where friends or family constantly ask me about where to shop, what's new around and are there more options to choose from etc. We felt there was a need to streamline the fashion marketplace, by providing information (of the brand), pictures (of the store and pieces of garments/apparel available), locations, designers/brands etc. we ensure that our users find every piece of information about what they are looking for. This information helps them to simplify shopping,” added Zarine.

Being their first venture, Findow is presently functional in New Delhi and are spreading to Mumbai, Banglore and other metros and two tier cities in India.

The model is based on hyper-local advertising and also takes into account user preferences - this combination is scalable to quite a large extent.

“We are looking at markets with high level of online and omni-channel penetration, the online channel contributes a maximum of 15 percent to the retail market. As India’s retail market is geared to scale up from $650 million to $1 trillion by 2020, the opportunity is great for all types of players in the retail industry,” Zarine told Business Insider on expansion plan.