![The World Cup Will Push TV Ad Spending Growth 7.7% To $3.6 Billion Next Year [THE BRIEF]](/_next/image?url=https%3A%2F%2Fstaticbiassets.in%2Fthumb%2Fmsid-27190318%2Cwidth-700%2Cresizemode-4%2Cimgsize-50868%2Fthe-world-cup-will-push-tv-ad-spending-growth-7-7-to-3-6-billion-next-year-the-brief.jpg&w=3840&q=75)
Reuters/Ilya Naymushin
A runner carries the Olympic torch in a ceremony late last month.
Advertisers are expected to spend $3.6 billion in television ads next year, a growth of 7.7 percent, according to forecasts shown at the UBS Global Media and Communications Conference yesterday. The growth will be fueled by huge global events like the Winter Olympics and World Cup.
Con Williamson is leaving Saatchi & Saatchi New York to sign on as chief creative officer at Erwin Penland. The agency has also appointed fellow Saatchi alumni John Cornette as svp/executive creative officer and John Dunleavy as managing director of the New York office/director of account management for the entire agency.
Greek yogurt juggernaut Chobani will be making its Super Bowl debut with a campaign from Droga5, reports Adweek.
According to AgencySpy, McGarryBowen is cutting six percent of its staff across the entire agency. It is reportedly part of a restructuring meant to transform the agency into a digitally focused one next year.
Carat has named MediaCom's Alex Crowther to lead its massive General Motors account, reports AdAge.
Early next year the online commenting tool Disqus will let brands leave sponsored content in sites' comments sections, reports Digiday.
BBDO Proximity MN has recruited Tim Brunelle as creative director for all its digital accounts.
Google announced +Post Ads, a format that lets an advertiser take one of its Google Plus posts and turn it into a display ad that can be distributed across the Google ad network. Users will be able to interact with the ad as if it were any other Google Plus post.
Adweek takes a look at how six companies are trying to scale native ads across large website networks.
The Economist and AMV BBDO have made an interactive site chronicling the late Nelson Mandela's life through articles from the magazine. Here is the introductory video to "Mandela's Walk":
Previously on Business Insider