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The weirdest events at Cannes, where the world's top marketing gurus are gathering to guzzle rose and bask on yachts
The weirdest events at Cannes, where the world's top marketing gurus are gathering to guzzle rose and bask on yachts
Mike ShieldsAug 26, 2024, 08:35 IST
iev.Victor / Shutterstock.comAt the Cannes advertising festival, an annual gathering of award-seeking creative superstars from the ad agency world, along with a sea of media executives, marketers and ad technology vendors, the networking can be intense and the inspiration overwhelming.
But there are moments of levity. Some would even say the festival can be a bit over the top.
We've pulled together a list of some of the most, um, let's go with ridiculous, events on the schedule of the Cannes Lions Festival next week (and one happening this week):
