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The VSCO girl's laidback aesthetic is a crossover between '90s fashion and a surfer lifestyle.
While some people are hating on the look, others want to know how to be a VSCO girl. Hint: It requires scrunchies, puka shell necklaces, and Brandy Melville crop tops.
The VSCO girl has taken over the internet in 2019.
Named after the photo-editing VSCO app, the VSCO girl is easy to spot on Instagram or IRL (in real life). She can be the girl on the street, but she can also be a popular influencer, like Emma Chamberlain. But she's not just appearing on her own social media channels.
"Normally when you're talking about a VSCO girl, it is predominantly people who are white and very skinny and they own all these big name brands," Caiti DeCort, a 15-year-old YouTuber, told Lauren Strapagiel of Buzzfeed News. "So typically it's associated with being rich."
The VSCO girl has also been parodied online. But while some love to hate on the cool-girl, carefree aesthetic, others aspire to it.
A VSCO girl is easy to spot. She tries to embody a '90s-meets-surfer-girl look. Here, the ultimate starter kit on how to be a VSCO girl, from the uniform to the lifestyle.
The products: The VSCO girl is known for her "no-makeup" makeup — a natural vibe that contrasts with the contoured faces of Instagram influencers. Burt's Bees or Carmex lip balm and Glossier Cloud Paint will do.
It's a fresh and dewy look — which can be achieved with help from Mario Badescu facial spray.
The VSCO girl likes a good tan — but not without protection, so go ahead and grab some Sun Bum.
The VSCO girl paints her nails in pastel rainbow colors. For that, you'll need candy colored nail polish.
The clothes: The VSCO girl also keeps her clothes casual. She's all about the crop tops or tube tops — so look no further than VSCO-loved brand Brandy Melville.
But the VSCO girl alsos love the opposite of small baby tees: the oversized graphic t-shirt.
And since the VSCO girl lives at the beach in the summer, you'll of course need a bathing suit ...
... and an oversized sweater for the colder months.
You'll also need high-waisted denim shorts for the summer and mom jeans for the fall — both preferably ripped.
The shoes: The VSCO girl alternates between a trio of shoes: checkered Vans, crocs, and Birkenstocks.
The accessories: No outfit is complete without the right accessories. A puka shell necklace is a must.
The VSCO girl's go-to hairstyle is beachy waves — but she always has an assortment of scrunchies on hand to put it up in a ponytail.
Pura Vida bracelets are essential, too — to stack on your arms along with scrunchies, of course.
Another staple is the wave ring, which keeps in tune with the VSCO girl's beachy, surfer vibe.
The VSCO girl is always seen sipping from her Hydro Flask ...
... or touting a Starbucks tea.
The VSCO girl keeps her Hydro Flask, lip balm, and scrunchies in the Fjällräven backpack, which retails for $80.
The cause: And you have to care about the environment. The VSCO girl is environmentally friendly and cares about "saving the turtles" — as evidenced by her stainless steel Hydro Flask and love for metal straws.
