The website Total Frat Move offers a style of collegiate humor that recalls the golden age of the National Lampoon.
The site's parent company Grandex earns the majority of its revenue through the apparel brand Rowdy Gentleman.
The brand's top-selling item is a patriotic tank top that features an American flag accompanied by a simple slogan: "Back to Back World War Champs." The success of the tank-top spurred Grandex to slap the slogan on a plethora of items including koozies, hats and posters.
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