+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

The TV ratings for the Oscars were the lowest in 9 years

Feb 28, 2017, 02:48 IST

Writer and Director Barry Jenkins of Moonlight holds up the Best Picture Oscar in front of host Jimmy Kimmel as he stands with Producer Adele Romanski.Lucy Nicholson/Reuters

While the biggest gaffe in the Oscars' history certainly makes Sunday's awards ceremony one of the most memorable, the ratings for Sunday's Jimmy Kimmel-hosted Oscars represent a nine-year low for the awards show.

Advertisement

According to Nielsen ratings data, 32.9 million people watched the ABC broadcast. That's compared to the 34.4 million viewers who watched last year's broadcast. So total viewers dropped a pretty tiny 4%.

With that number, the Oscars broadcast is the most-watched entertainment awards show of the past year, including the last Golden Globes and the Grammys, which were watched by 20 million and 26.1 million viewers, respectively.

But when it comes to paying the bills, it's all about the group advertisers want most, adults younger than 50 years old. In that respect, Sunday's Oscars saw a big loss. It earned a 9.1 rating with that group. That represents the lowest rating for the awards show in nine years, according to Deadline. In fact, it's also the third-lowest rating for the Oscars this century.

For comparison, last year's Chris Rock-hosted Oscars earned a 10.5 rating in the advertiser-coveted 18- to 49-year-old demographic. That represents a 14% drop in ratings year-over-year.

Advertisement

NOW WATCH: The Oscars just had its biggest gaffe in history - here's what happened

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article