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Just three years ago, in 2016, top smartphones like the iPhone 6S and the Galaxy S7 had a starting price tag of around $650.
Then, in 2017, Apple introduced the $1,000 iPhone X. Smartphones from other companies also raised their prices, but nothing was close to Apple's $1,000 asking price for the iPhone X.
Fast-forward to 2019, and most premium flagship devices cost $900 or more.
Apple heralded in the age of the $1,000 smartphone.
It was unheard of: $1,000 for a smartphone? A device that a lot of people will replace in just a couple years with another $1,000 smartphone?
Just the year before, Apple was selling the iPhone 7 for $650!
But the iPhone X wasn't your only option.
Alongside the $1,000 iPhone X, Apple also released the $700 iPhone 8.
At the end of the day, the iPhone X was just one option — albeit a new, "super luxury" option.
Much of the attention went toward the iPhone X, as it sported a new design and features. The iPhone 8, on the other hand, wasn't as appealing. The iPhone 8 had the same powerful chips and performance as the iPhone X, and it still offered the excellent iOS experience. But the iPhone 6-style design from 2014 was tired, and people were clamoring for something new.
Still, you now had the options of a more-or-less reasonably priced phone and a "super luxury" phone with an unprecedented starting price of $1,000.
With the available options in mind, it's totally fine that Apple charged $1,000 for the iPhone X. No one forced people to buy the $1,000 iPhone X, and the option to get something less expensive was there.
And now, for the iPhone XS generation, there's the $750 iPhone XR.
A year after the iPhone X, and Apple released another $1,000 model — the iPhone XS.
But, again, Apple still offered something cheaper — the $750 iPhone XR. And it's the model we'd recommend for most people, even over the iPhone XS. See for yourself: Here are nine reasons you should consider the iPhone XR over the iPhone XS.
These days, there's a common perception that "cheaper" phones aren't as good.
Technically, it's true that "cheaper" phones like the $750 iPhone XR and $750 Galaxy S10e aren't as good. They don't quite have the ultra-luxury design that the ultra-premium flagships have, and they're missing a couple features, too.
Realistically, however, those "cheaper" versions of the premium flagships are fantastic, and offer far greater value. They come with the same chips and performance as the $1,000 models, and they also have a vast majority of the important features, too.
Don't discredit the "cheaper" versions of the premium flagships just because they cost less — they're only about a hair away from being just as good as the super-expensive models, and the price difference is much wider than a hair.
At the end of the day, it's absolutely fine that smartphone companies offer $1,000 smartphones, just as long as they offer "cheaper" versions, too.
Smartphone makers have every right to make devices that cost $1,000. But top-of-the-line premium flagship smartphones that cost around $1,000 are only options — they're not "must-haves."
As long as smartphone makers like Apple and Samsung make "cheaper" versions of their premium flagships, I'm failing to see any issues. And I can guarantee that "cheaper" models, like the iPhone XR and Galaxy S10e, are truly worth your consideration over the $1,000 iPhone XS and $900 Galaxy S10.