Stefanie Keenan/Getty Images
Jeffree Star, Manny Gutierrez, and James Charles at the KKW Beauty launch.
- YouTube's beauty community is one of the largest on the platform, with creators like Jeffree Star and James Charles dominating the space in views and subscribers.
- Some of the earlier top creators in this space, like Michelle Phan, Bethany Mota (MacBarbie07), and Zoe Sugg (Zoella) - with 8, 10 and 11 million subscribers respectively - rarely upload videos anymore. These beauty gurus have taken a backseat, as new creators like Charles have risen to the top.
- Here are 15 of YouTube's most subscribed-to beauty and makeup influencers in the world right now.
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YouTube's beauty community, which is awash with money, views, and big personalities, is one of the largest communities of creators on YouTube.
Across the world, beauty and makeup creators (along with those from other top categories, like gaming) are dominating the influencer space. Makeup artist and beauty entrepreneur Jeffree Star ranks No. 5 on Forbes highest-paid YouTube influencers list, earning an estimated $18 million between June 1, 2017 to June 1, 2018.
Throughout the years, the quality of videos within this category has intensified. The traditional "get ready with me" makeup look, or "quick how-to" videos (like Zoella's wildly popular, "How To: My Quick and Easy Hairstyles," video from 2013 with 12.7 million views) no longer make the cut, as more professionally produced content floods the space.
Bethany Mota/YouTube
Bethany Mota's "Getting Prom Ready" video has 7 million views.
Some of the earlier top creators in this space, like Michelle Phan, Bethany Mota (MacBarbie07), and Zoe Sugg (Zoella) - with 8, 10, and 11 million subscribers respectively - rarely upload videos anymore.
These beauty gurus have taken a backseat, as new creators like James Charles (15.9 million subscribers) have risen to the top.
Charles takes an artistic approach to his tutorials, and with a steady hand, the internet star has filmed some intricate looks, a makeup trend popular among influencers like Charles on social
James Charles/YouTube
James Charles
Among all these changes, YouTube's beauty community has attracted some major public attention, with publications like The New York Times covering the scandal between YouTube influencer Tati Westbrook and Charles.
In May, Westbrook publicly ended her friendship with Charles in a 43-minute YouTube video titled "Bye Sister," which has since been deleted. The feud ended in Westbrook gaining about 4 million subscribers on YouTube, and Charles losing about 3 million that month, according to data from Social Blade.
Here are 15 of YouTube's most subscribed-to beauty and makeup influencers. We ranked the top consistently active makeup and beauty channels, based off their subscriber count and collected the data using Social Blade and YouTube.