Supermac's/McDonald's/Business Insider
Until recently, few people outside of Ireland had heard of Supermac's, the upstart burger chain which beat McDonald's in a legal trademark battle.
But, being Irish, I grew up with both chains - and can say that Supermac's is, hands-down, the better of the two.
The restaurant's battle hinged on whether the name Supermac's was too similar to McDonald's flagship Big Mac burger. McDonald's had used the similarity as a reason to prevent Supermac's expanding into more markets, but was overruled by European Union officials.
Supermac's is tiny in comparison to McDonald's - but should still be worried about its newly-empowered contender. Here's why.