Flurry
Simon Khalaf, CEO of Flurry
Six years into the mobile revolution, apps continue to dominate the mobile Web, now by a ratio of more than six to one in terms of time spent. Because smartphones and tablets are our most personal devices, they are a true reflection of our individual interests and cultural trends.
Here are the top-three trends in mobile right now, based on app data from 1.3 billion devices seen by Flurry Analytics each month.
1) Fun first: First and foremost, we want to be entertained and connected to others on mobile. In the first three months of 2014, gaming apps accounted for 32% of time spent on mobile devices; social networking and messaging apps accounted for 28%; and entertainment was 8%. That's more than two-thirds of our time having fun on mobile devices.
2) But increasingly, it's work, too: The average U.S. consumer spent 5 1/2 minutes per day using productivity apps in the first quarter of 2014, vs. 2 1/2 minutes per day in 2013. That's nearly 120% category growth on the year. We are beginning to think of apps for more serious tasks, too.
3) Made in the USA? Probably not: Increasingly, developing countries are becoming major app exporters. As of June 2013, just 36% of apps were made in the U.S. (versus 55% in 2011.)
Without a doubt, the world is living mobile, one app and one experience at a time. Every industry from retail to health care stands to be upended by it.
Source14, a one-day summit hosted by Flurry, will take place in San Francisco April 22, 2014, and will reveal more trends from the leading sources in mobile. The agenda features speakers from companies like Walmart, Pinterest, Samsung, Evernote, Pebble, and Glow. Come network with the most innovative minds in the mobile industry, and debate what's next.
Business Insider readers can attend Source14 for $399 (that's 50% off the full-price ticket). To register, visit www.flurrysource14.com/register and enter the promotional code SourceInsider.
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