REUTERS/Carlo
The agency has already signed stars like
Despite making waves as a "part owner" of the Nets, this agency will probably be his legacy in the sports world.
Jay is signing players who grew up idolizing him as both a rapper and a mogul. His lifestyle — the houses, hanging out with Obama, getting married to BEYONCE — makes him an aspirational figure for young athletes, and is a big part of his appeal as an agent.