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The surprising things millennials love - and hate

Mallory SchlossbergOct 3, 2015, 19:32 IST

Teens shop in Fargo, North Dakota on Black Friday. Chris Franz/Getty Images

Retailers are obsessed with millennials. Stores are consistently trying to cater to this generally elusive demographic.

Sometimes, when retailers try so desperately to lure this desirable (albeit generally broke) demographic, they make bizarre mistakes. Other times, they get it right.

Here's what retailers do that millennials love - and hate.