The sudden break-up between SI.com and one of its affiliates shows the ugly side of sports website acquisition
Daniel Roberts of Yahoo Finance spoke to people at The Cauldron and Chat Sports - the two sites that were seemingly set to join forces, but instead ended up in an ugly war - and Sports Illustrated, the media giant behind the network to which The Cauldron and Chat Sports both belonged.
The Cauldron is a sports website that specializes in athlete-direct content, much like that of Derek Jeter's The Players' Tribune. It joined the Sports Illustrated network in 2015, in a typical arrangement common in the media world: The Cauldron got to put SI's logos on their website and occasionally had some of their content promoted at SI.com. In exchange, The Cauldron's traffic flowed through SI.com, meaning Sports Illustrated got credit for The Cauldron's traffic in the ratings wars.
Acccording to Roberts, in early 2016, Jamie O'Grady, a Wall Street securities lawyer and owner of The Cauldron, sought outside investment in his website. He was introduced to James Yoder, the founder and CEO of Chat Sports, a Silicon Valley sports media site.
Here are some of the uglier details from Yahoo Finance (in most cases, documents and emails were witnessed by Roberts):
- Chat Sports agreed to pay O'Grady $20,000 up front, regardless of what happened, and another $30,000 if the deal fell through. The $20,000 was eventually paid in full, but not until after things had gone sour.
- O'Grady says that Yoder suddenly became difficult to reach. Roberts spoke with owners of two other websites who told similar stories of receiving "generous" offers from Yoder and then suddenly having trouble getting in touch with him.
- Yoder accused O'Grady of contacting potential investors directly after they had met with Yoder, to see if the investors wanted to invest directly in The Cauldron, as opposed to the two sites combined. According to Yahoo Finance, O'Grady "vigorously denies this."
- In November, 2016, Yoder sent O'Grady an executed term sheet (a document with details on a potential investment) from a Chinese investor. According to that document, the Chinese firm agreed to invest $2 million in Chat Sports, contingent on $3 million being raised from other investors. When O'Grady sent the term sheet directly to the investor, they responded by saying it was "fraudulent" and told O'Grady "we appear to have both been victimized by this intentional act of defraudment."
- O'Grady then received a suspicious email from a Gmail account purporting to be from a law firm and looking to move forward with the deal. When O'Grady reached the lawyer through other forms of communication, the lawyer had no idea what O'Grady was talking about, but did acknowledge that Yoder is a family friend. Yoder confirmed that the lawyer's son is his best friend.
- When asked about the email from the lawyer and the term sheet, Roberts says Yoder acknowledged their existence, but accused O'Grady of fabricating both.
- After it was clear the deal was off, O'Grady sent Yoder a letter demanding $180,000 in damages. Yoder countered by sending O'Grady a letter demanding $10 million in damages. Both sides say they are considering suing the other.
Sports Illustrated's decision to cut ties with The Cauldron came "just days" after the deal with Chat Sports fell apart. SI told Yahoo Finance that ending the relationship was just part of a routine review they do with all their digital partnerships. However, several sources told Yahoo Finance that the divorce was pushed by an email from Yoder.
The email reportedly warned executives and the legal department at SI's parent company, Time Inc., that The Cauldron was about to run "a hit piece about Chat Sports" that would run on SI.com.
One source at Time told Roberts that they were going to cut ties with The Cauldron anyway, but that Yoder's email acted as a "catalyst."
As of Thursday, Chat Sports remains part of the Sports Illustrated network.
You can read the entire story at Yahoo Finance. It's a doozy.
Time, The Cauldron, and Chat Sports did not immediately respond to a request for comment.