Warner Bros.
It's an intriguing move that advances LeBron's plan to build an entertainment business. It also comes a week after "Trainwreck" - the Amy Schumer movie in which LeBron co-starred and drew positive reviews - made an impressive $30 million at the box office.
But for a lot of people born sometime between 1980 and 1990, this is a big deal for one reason: Space Jam 2.
In 2012 LeBron tweeted at a fan saying he wanted to make a sequel to the 1996 classic - which stars Michael Jordan and tells the story of a team of Warner Bros. characters who have to save themselves from enslavement by beating a team of monsters that have recently stolen the powers of NBA players.
RT @Parletoo: @KingJames do you love space Jam ?(I love that movie. Wish I could do Space Jam 2!)
- LeBron James (@KingJames) August 26, 2012
Well it was fun while it lasted. LeBron sources refute Deadline report, there's no Space Jam 2 or Warner Bros. project in works
- Brian Windhorst (@WindhorstESPN) February 22, 2014
Warner Bros. owns rights to Space Jam. There's been attempts by production companies to get LeBron to star in a reboot in recent years
- Brian Windhorst (@WindhorstESPN) July 22, 2015
Warner Bros. filed new trademarks for "Space Jam" last month. Today announced deal with LeBron James. pic.twitter.com/WaZ33sXCsY
- Alex Weprin (@alexweprin) July 22, 2015