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The rise of Angela Ahrendts, from a small town in Indiana to becoming the highest-paid executive at Apple
The rise of Angela Ahrendts, from a small town in Indiana to becoming the highest-paid executive at Apple
Avery HartmansMay 16, 2018, 00:08 IST
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Angela Ahrendts may not have taken a typical path into the tech world, but she's quickly become one of the most important and highest-paid executives at Apple.
Ahrendts joined Apple in 2014 as its head of retail, filling a position that had been vacant for more than a year. At the time, the tech world was surprised. Ahrendts didn't have a background in tech and previously had been her own boss; she joined Apple from British fashion house Burberry, where she had served as CEO for eight years.
But Apple obviously appreciates her. Four years after she joined, she gets almost double the compensation of Apple CEO Tim Cook. She's also the only female senior executive at the iPhone maker.
Here's how Ahrendts rose from her origins in a small town outside Indianapolis to becoming an executive at the most valuable company in the world.
Ahrendts became CEO of Burberry in 2006 and immediately went to work revitalizing the company.
Her first order of business was shutting down 35 product categories, many of which featured Burberry's famous check pattern. The company's brand had been over-licensed over the years, diluting its value.
During her tenure at Burberry, Ahrendts pushed the company to adopt new technologies.
Under her leadership, Burberry embraced ecommerce and updated its in-store technology. It also launched new product lines, and the company's retail operations expanded into new markets.
Ahrendts moved her family to the United Kingdom when she joined Burberry.
Rather than living in a townhouse in London, the family opted for a 12,000-square-foot manor house in the suburbs, complete with a tennis court and indoor pool.
While at Burberry, Ahrendts had a clothing allowance of more than $33,000.
She also got an 80% discount on her Burberry purchases.
Ahrendts was often decked out in clothes from Burberry Prorsum — the brand's haute couture line. She still wears the brand's clothes even though she no longer works at the company.
In April 2014, Ahrendts became executive vice president of retail at Apple.
The tech giant tasked her with revamping its stores and improving employee morale. It also gave her the charge of making the buying process at its outlets feel more like a luxury experience and of improving the merger of its digital and brick-and-mortar shopping experiences.
Ahrendts was a fan of Apple even before she joined the company.
"If I look to any company as a model, it's Apple," she told the Wall Street Journal while still serving as Burberry's CEO. "They're a brilliant design company working to create a lifestyle, and that's the way I see us."