The real estate trick billionaires use to sell their penthouses faster and for more money

Luxury New York City real estate is renowned for its top-of-the-line appliances, breathtaking views, and coveted outdoor space. To help a property stand out in this niche high end market, professional stager Cheryl Eisen and her team at Interior Marketing Group use some proven tricks of the trade to transform a space from yet another multi-million dollar apartment into a potential home.

Eisen took Business Insider on a tour of a $27.3 million apartment at desired Manhattan building One57 her team staged to point out some crucial ways to sell a property faster and for more money.

Produced by Justin Gmoser and Arielle Berger

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