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THE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The Digital Ad Market

Mark Hoelzel   

 THE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The Digital Ad Market

FORECAST ShareOfSelectDigitalAdSales

BII

Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend.

A new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over 33% of U.S. digital ad sales, or $18.2 billion in 2018, up from just $3.1 billion in 2013.

In the report, BI Intelligence looks at all the numbers and explores the drivers of programmatic adoption.

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Here are some of the key takeaways from the report:

The report is full of charts and data that can easily be downloaded and put to use.

In full, the report:

For full access receive to all BI Intelligence's analysis, reporting, and downloadable charts on the digital media industry, sign up for a free trial.

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