In a 2013 study of 100 CEOs, based in India of both Indian and foreign companies, by the author of this article, one of the key problems identified at firm level is that many times there is confusion about what is the strategy and either it is not well spelled out or not shared or not understood at various levels of the firm.
The second problem identified in the same study is poor execution, which in part comes from the first problem as many times people at various levels are not clear or aware of the strategy itself.
The strategic humour story “The Problem with Strategic Jargons: Creating a laugh riot with a crammed speech in a foreign language!” stresses the importance of understanding the meaning of strategic terms.
In this hilarious story, a college student ends up giving a crammed speech without understanding it, which creates a hilarious situation.
Here, have a look!
(This article is authored by Prof Rajesh K. Pillania, judged Best Faculty for Strategic Management in India by ASSOCHAM & Education Post and is ranked jointly #1 for research productivity among management professors in India. Currently he is faculty of Strategy with MDI, Gurgaon.)