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THE PC INDUSTRY IMPLODES IN WORST QUARTER EVER: Sales Fall 14%

Apr 11, 2013, 01:55 IST

Mario Tama/GettyThe personal computing market is imploding before our eyes.

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According to IDC, PC sales fell 14 percent this quarter on a year over year basis, the biggest decline since IDC started tracking the PC market in 1994.

IDC was only expecting a 7.7 percent drop for the first quarter.

Last year Microsoft updated Windows, the software that runs over 90 percent of personal computers. The update was supposed to make Microsoft's products more touch friendly, allowing it to compete with iOS and Android, the mobile platforms from Apple and Google.

Instead, Windows 8 seems to have scared consumers, thus accelerating the death of the traditional PC model.

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"At this point, unfortunately, it seems clear that the Windows 8 launch not only failed to provide a positive boost to the PC market, but appears to have slowed the market," said Bob O'Donnell, IDC Program Vice President, Clients and Displays in IDC's press release.

He added, "While some consumers appreciate the new form factors and touch capabilities of Windows 8, the radical changes to the UI, removal of the familiar Start button, and the costs associated with touch have made PCs a less attractive alternative to dedicated tablets and other competitive devices. Microsoft will have to make some very tough decisions moving forward if it wants to help reinvigorate the PC market."

In other words, IDC says smartphones and tablets are killing PC sales.

This is really bad news for Microsoft. It is totally whiffing on mobile devices like smartphones and tablets. If the PC business continues to contract, it's in a lot trouble.

Here's a look at the decline on per-company basis. Not included here is Apple, which shipped 1.4 million units in the U.S. per IDC, a 7.5 percent drop.

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The full IDC release is here.

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