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The pain for Google in Europe is just beginning

Oct 26, 2015, 22:19 IST

Google CEO Larry PageAP/Eric Risberg

Google has now been involved with Europe's antitrust regulators for five years. But its troubles may just be beginning.

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Google's maps business, its online travel services, its ad business, and various other services are on the agenda as well, Vestager said.

That's bad news for Google, which would like to avoid the kind of protracted regulatory scrutiny that famously distracted Microsoft in the 2000s (and some argue, slowed the company down so much that it fell behind rivals and missed the boat on the tech industry's shift to mobile computing).

Of course, Vestager's strong comments could simply be a negotiating tactic. As she seeks to force Google into a satisfactory settlement of the existing shopping and Android cases, suggesting that the EU will be targetting every other Google business for the foreseeable future is one way to make Google's lawyers take the EU seriously.

We've reached out to Google and will respond if we hear back.

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