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We scoured the home screens of a dozen tech executives and sifted through the 100 best apps you can download to find the 28 essential apps for your homescreen.
Assuming you don't sort your apps into folders, and assuming you have a big iPhone like the 6S Plus, that's how many Apple allows you to see before having to flick to the next page of apps (six rows of four with four additional apps permanently stuck on the bottom of the screen).
You'll want to personalize some of our picks based on your habits. For example, you may want to use Hailo instead of Uber if you live in Europe. And you may want to use Chase instead of Mint if that's where you specifically bank.
Here are the best of the best apps, which deserve the most coveted real estate on your iPhone.
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