The NFL Network took a unique approach during the Super Bowl, basically turning itself into a web page that is doing nothing but showing the scores and some basic stats.
With all football fans watching the Super Bowl, this is certainly better than showing reruns of a football documentary or highlight show.
However, a better option may have been to have several analysts siting around discussing the game as they watch it on a monitor off-camera. People with multiple televisions might have actually watched that. This is nothing that can't be found easily on the internet.
NFL Network