The New M&M's Super Bowl Ad Channels ... Meat Loaf?

The M&M's Super Bowl ad revolves around the Meat Loaf hit "I'd Do Anything for Love (But I Won't Do That)," and stars the red M&M at the piano singing about his dealbreakers — i.e. being licked or stuffed into a piñata. The ad agency is BBDO New York, and it's one of the funnier ads of the game so far: