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- Among other announcements, Samsung last week introduced the Galaxy S10e - a $750 smartphone with many of the same features as the larger and more expensive Galaxy S10 and S10+.
- Having tried the Galaxy S10e in person, I can say it's going to be the best new Galaxy phone for most people.
- Apple's iPhone XR, released last October, also costs $750 - but the Galaxy S10e is superior in many ways.
- If Apple is re-examining the iPhone XR's placement in its 2019 iPhone lineup, it should consider what Samsung has done with the Galaxy S10e.
Samsung last week introduced five (!) new phones, including the Galaxy S10e.
At $750, the Galaxy S10e might seem like Samsung's challenger to the iPhone XR, which has an identical starting price. But the Galaxy S10e is a better phone than the iPhone XR - and more importantly, it has a more logical place in Samsung's smartphone lineup.
It's unclear whether or not Apple will release a successor to the iPhone XR in 2019 - but if it does, it should take a page from Samsung's Galaxy S10e.
Here's why.
This is an opinion column. The thoughts expressed are those of the author.