The new face of Generation Z is an 18-year-old model who is famous on Instagram

Gen Z is a curious generation that retailers are scrambling to figure out.

One way to figure out what they like might be to look at who they like - which models and celebrities they find inspiring.

According to research firm Wildness, one of Generation Z's favorite curvy models is 18-year-old Wilhelmina Curve model Jordyn Woods.

Find out more about the model who is taking Instagram and the industry by storm.