Adam Payne
The New Day has been described as looking like a magazine and it's not hard to see why
Monday marks the launch of Trinity Mirror's newest and most ambitious newspaper The New Day.
Against the backdrop of declining print circulation, the paper-come-magazine is the publishing group's bold attempt to bring people back to the printed press.
Two million free copies of the paper, which will eventually cost 50p a day, was given away for free on Monday.
The New Day has no website or leader articles and is aiming to focus on more positive news.
Trinity Mirror has said it is aiming to build a regularly readership of around 200,000 copies for the weekday newspaper.
Here's Monday's debut copy of The New Day.