+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

The NBA just dealt a major blow to Coca-Cola

Apr 13, 2015, 19:00 IST

PepsiCo has won exclusive sponsorship rights for the National Basketball Association, ending Coca-Cola's 30-year run as the league's official sponsor.

Advertisement

Mountain Dew will be the leading soft drink in the partnership, which PepsiCo is expected to announce on Monday, the industry journal Beverage Digest reports.

Aquafina, Lipton Brisk and some Frito snack products will also be featured in the campaign.

The deal expands PepsiCo's sports sponsorship empire in the US.

The company already has North American sponsorship rights with the NFL, Major League Baseball and the National Hockey League.

Advertisement

The terms of the deal have not been disclosed, but Fortune reports that "a source close to the deal said it was worth significantly more than the previous partnership with Coca-Cola KO in terms of the overall investment from PepsiCo."

This is the second recent win for PepsiCo over Coca-Cola. The company's namesake drink recently surpassed Diet Coke to become the No. 2 soft drink in the US, behind Coca-Cola.

NOW WATCH: This brand new shopping mall in Shanghai has an escalator you've never seen before

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article