The most surprising in-demand Halloween costumes this year, according to the UK's biggest costume company
Retail analysts at Mintel predict that Brits will spend around £310 million on costumes and accessories this year, up 5% from £295 million in 2015.
Angels Fancy Dress, the UK's longest-established costume company founded in London in 1840, said that sales have steadily increased with each Halloween.
In 2015, the company took £90,000 in sales at their Shaftesbury Avenue store on October 30, right before the big night.
Emma Angel, the fancy dress company's director, told Business Insider that people have become more inventive with their costumes in a bid to stand out from the crowds.
She said that while children tend to stick with classic superhero costumes, "adults are definitely more creative."
While costume trends for 2016 have been shaped by a variety of things, from US politics and current affairs to popular memes, the most in-demand costumes this Halloween (according to Angel) may surprise you.
From political humour to modern takes on classic fairy tales, see what people are planning to wear this year below.