PrivateFly courtesy of Cessna
The Cessna Citation Mustang is the most frequently flown jet.
The Private Jet Charter Trends Report from private jet charter PrivateFly shows that A-list celebrities and super-rich clients make up a minority of flyers, while most are successful business owners, families, or groups looking for a better travel experience.
The quarterly report also showed that from October to December 2016 the most enquired about route was London to Paris - a flight that can cost an average of £3,500 ($4,300) on board the most frequently flown jet, the small, four-seater "air taxi" style Cessna Citation Mustang.
London was also the most popular destination to fly to, followed by Paris and Zurich.
Adam Twidell, CEO of PrivateFly, said: "It goes without saying that today's private jet customer is driven by the time-saving and convenience of private air travel which, while more expensive than airline travel, is not only for oligarchs, celebrities or the super-rich travelling in large and lavish jets.
"These high-spending clients exist of course, but they are a small minority. The critical mass of private jet users are successful business owners or families happy to pay a premium for a better travel experience. And with the entry-level end of the private jet market becoming increasingly competitive, this is likely to become even more apparent in 2017."
PrivateFly courtesy of Cessna
It showed that 57% of customers book their flight only one week - or less - before travelling, and revealed the demographic of the typical private jet customer: A 41-year-old male (71% of customers are male).
"There's a lot of guesswork and many stereotypes surrounding who flies by private jet - many of which are overblown... Some of the findings may come as a surprise to those outside the industry, particularly the popularity of small jets and short distance flights," Twidell said. "Today there is a growing crossover between the profile of the private jet user and the airline passenger."