The most innovative CMOs in the world - The Storytellers

Business Insider has published its inaugural ranking of the 50 most innovative CMOs in the world.

Here we celebrate the "storytellers."

These are the CMOs who have mastered the art of telling stories across platforms; the marketers who have created appointment-to-view advertising campaigns that consumers actually choose to watch; and those who have turned around the perception of their companies with messaging that gets to the heart of what their brand stands for.

Scroll down to see which CMOs made the cut. Our "Storytellers" list is organized in alphabetical order.

Additional reporting from Lori Janjigian and Hannah Roberts.