Business Insider has published its inaugural ranking of the 50 most innovative CMOs in the world.
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These are the CMOs who are taking their marketing a completely different direction from their peers; the marketers who are not afraid to challenge the status quo; and those who are leading communications designed to spark a debate.
Scroll down to see which CMOs made the cut. Our "Rebels" list is organized in alphabetical order.
Additional reporting from Lori Janjigian and Hannah Roberts.