Asa Mathat | D: All Things Digital
It has a new job listing for "User Studies Exercise Physiologist." Mark Gurman at 9to5Mac first spotted the listing.
The job description: "Design and run user studies related to cardiovascular fitness & energy expenditure, including calories burned, metabolic rate, aerobic fitness level measurement/tracking and other key physiological measurements."
It seems that this is the first public confirmation from Apple that it is working on some sort of fitness-oriented product.
Gurman believes this is further proof that Apple is working on the iWatch, which would be a wearable gadget on your wrist that collects health data.
Even without an iWatch, Apple could probably collect plenty of health-related information with just an iPhone. (Stuff like steps taken in a day, and general activity, which is what today's wearables like Nike's FuelBand are tracking.)
Here's the full listing, which will probably get pulled shortly:
Screenshot