Why such high expectations for a region that accounts for just 8% of the world's revenue passenger miles?
It's because Middle Eastern airlines are young and growing fast. And unlike other booming regions, they have an appetite for big, expensive aircraft.
In a statement today, Boeing VP of Marketing Randy Tinseth said one key is location:
The Gulf region benefits from a unique geographic position that enables one-stop connectivity between Europe, Africa, Asia and Australasia. Additionally, over the last decade, we've seen a rise in low-cost carriers that have benefitted from a large youthful population, large migrant workforce and trends toward market liberalization.
Boeing predicted that "long-range, twin-aisle airplanes - such as the Boeing 777 and 787 Dreamliner - will continue to dominate the
The advantage to selling the wide-body aircraft is clear. In 2013, the most expensive 737 jet ran for $109.9 million. The cheapest 777 cost more than double that ($261.5 million).
So a region that's more interested in wide-bodies than narrow-bodies a major opportunity.
To drive home the importance of the Middle East to both Boeing and its archrival
Lets' start with the rate of growth in the region, compared to the rest of the world:
Boeing
The region isn't on track to be a world leader in traffic, but it's 20-year growth rate is the world's highest:
Airbus
Now let's look at the Middle East's taste for large aircraft. It's the only market that wants more twin-aisle than single-aisle
Airbus
Boeing has slightly different numbers from Airbus, but it gets to the same point. In the rest of the world, wide-body planes make up just 24% of orders. In the Middle East, that rate is over 50%.
Boeing
So as the Dubai show kicks off, get ready to see a lot of big orders for big planes come in.