- Elon Musk's infatuation with the English Museum of Rural Life may have helped Tesla find a new social media manager.
- Adam Koszary, the museum's social head, tweeted Tuesday that he'd been hired at the automaker starting in July.
- In April, Musk made his Twitter avatar a photo of a viral sheep from the museum's archive, while the museum also switched its photo to one of the billionaire.
An "absolute unit" of a Exmoor Horn ram from 1926 may have helped a relatively unknown British museum's director of social media skyrocket to internet fame.
It all started in April, when Elon Musk - amid his fight with US prosecutors about his use of Twitter - responded to an MIT Technology Review article with a photo of a sheep originally tweeted by the Museum of English Rural Life that he too was an absolute unit.
The interactions got even stranger when Musk and the Museum swapped Twitter avatars, with the museum changing its name to "Musk-eum."
Now more than a month later, Adam Koszary, the man behind's the museum's viral fame says he's been hired by Tesla to run the company's social media starting in July.
The job means Koszary will be leaving the heritage sector, he added in a follow up tweet, "but, I need to be able to afford a house at some point," he said.
MIT's Technology Review account added to the accolades, asking Musk, who hadn't tweeted in more than 48 hours on Tuesday, if they could get a referral bonus.
It's not clear what Koszary's role at the automaker will be, and the company's press department did not immediately respond to a request for comment from Business Insider.
In recent weeks, however, Tesla's official Twitter account has been more active than usual. It's also been tweeting more candidly and humorously, following in step with many companies who have turned to strange jokes to up their social media game.
"The end-game for our whole Twitter," Koszary told the BBC at the time of the Musk encounters, "is engaging people with English rural life, even if that means memes."
More Tesla news:
- THE MODEL 3 THAT NEVER WAS: Leaked supplier documents show how Tesla's cheapest car is different than originally planned
- Tesla's plunging stock has handed Elon Musk's most loathed enemies, short sellers, $1 billion of profits in May
- Tesla investors are demanding the biggest return in history to hold the company's debt
