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The Maker Of Candy Crush Saga Sets IPO Price At $22.50 A Share

Megan Rose DickeyMar 26, 2014, 03:20 IST

King.comSebastian Knutsson, Chief Creative Officer at King

King, the maker of addictive gaming app Candy Crush Saga, priced its initial public offering at $22.50 a share ahead of its public debut on the New York Stock Exchange tomorrow, CNBC reports.

King ended up pricing its IPO in the range of $21 to $24 share, which it set earlier this month.

The company will begin trading on the NYSE under the symbol "KING" starting tomorrow.

King has a library of 180 games, but it relies the most on Candy Crush Saga, which brings in about 80% of King's revenue.

That's where the big red flag comes from. King's revenues and fortunes rely on a single game, and that game is actually in decline.

Gross bookings in the quarter ending December 31, 2013 were on the decline compared to the quarter ending September 30, 2013. That decline was driven by a decrease in Candy Crush Saga gross bookings.

We'll have our eyes on King's stock when it debuts tomorrow.