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The logos of these 19 huge companies have changed beyond recognition since they launched

Business Insider   

The logos of these 19 huge companies have changed beyond recognition since they launched
Advertising1 min read

shell logo evolution

Shell

Shell's logo has evolved dramatically over the years.

Every few years, major brands will make a small or large adjustment to the design of its logo.

By comparing the original logo to its most recent version, we can learn important lessons about a brand's roots and its arc of progression.

We compiled a list comparing the first logos of 19 of the biggest brands in the world with their most recent logos with help from Stocklogos.com, an identity design community.

See how these famous brands have altered the design of their logos since inception.

Samantha Felix contributed to this report, using information gathered from Logopedia.

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