The last Blockbuster in America is creating a beer to celebrate its lonely status
- A Blockbuster in Bend, Oregon - the last location of the video-rental chain left in the United States - is collaborating with a craft brewer to make a beer.
- The black ale will be available at 10 Barrel pub locations, including the two in Bend, Oregon.
- The Bend Blockbuster became the last location of the chain still open in the US in July, when the final locations in Alaska closed up shop.
The last Blockbuster left standing in America now has an official beer.
The Blockbuster in Bend, Oregon, is collaborating with craft brewer 10 Barrel Brewing Co. to create a beer called "The Last Blockbuster." The beer - a black ale - will be at all six 10 Barrel pub locations, including the two in Bend, for a limited time.
The Last Blockbuster beer will debut on September 21 at a block party in Bend, Oregon. The party will be open to the public.
"The Last Blockbuster beer pairs perfectly with buttery theater popcorn and your favorite movie-sized chocolate with a light body, smooth finish and hints of nostalgia," Chris Cox, the cofounder of 10 Barrel Brewing, told Business Insider in an email.
Following the closure of the final Blockbuster locations in Alaska earlier this year, the Bend location became the only holdout in the extinction of Blockbuster across the US.
"Let's be real, you have Netflix, you have Redbox," Kevin Daymude, a Blockbuster manager in Alaska prior to the stores' closure in the state, told reporter Emily Russell in an interview for Business Insider's podcast, "Household Name."
"The economy is tough right now," Daymude said. "So, people are still renting - but they aren't renting as much."
However, as Blockbusters have vanished across the US, the dwindling number of locations have found some new ways to make money. With the loss of other Blockbusters, nostalgic travelers have begun making their way to Bend, Oregon, in a nostalgic pilgrimage to the video-rental chain location.