+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

The Kate Spade brand is donating $1 million to mental health organizations

Jun 20, 2018, 22:01 IST

Kate Spade

Advertisement
  • The Kate Spade brand announced on Wednesday that it would donate $1 million to mental-health awareness to honor its late founder.
  • Kate Spade was found dead by suicide in her apartment in New York City on June 5. She was 55.
  • Her husband, Andy, said she had suffered from depression and anxiety for many years.
  • The first donation of $250,000 will be given to Crisis Text Line, a non-profit that supports people in crisis using a text-messaging service.

To honor its late founder, the Kate Spade brand is donating $1 million towards mental-health awareness, it announced Wednesday.

Kate Spade was found dead by suicide in her apartment in New York City on June 5. She was 55.

In an email to customers, the company announced that it would donate $250,000 to the Crisis Text Line, a non-profit that supports people in crisis using a text-messaging service. It is also encouraging the public to donate by matching any of their donations up to $100,000 between June 20 and June 29. So far, around $16,000 has been donated by the public.

The company did not immediately respond to Business Insider's request for comment or confirm how the remaining amount of money will be donated.

Advertisement

According to her husband, Andy Spade, renowned handbag-and-accessories designer Kate Spade had suffered from depression for many years.

"She was actively seeking help and working closely with her doctors to treat her disease, one that takes far too many lives," her husband, Andy Spade said in a statement to The New York Times after her death.

"We were in touch with her the night before and she sounded happy. There was no indication and no warning that she would do this. It was a complete shock."

While Kate Spade had not been a part of her namesake brand for more than a decade - she and her husband sold their last remaining stake to Neiman Marcus in 2006 - many still associated her with the brand and have been wondering what it will do to honor her legacy.

The company paid respect to its late founder immediately after her death by posting a tribute on its social-media channels, saying, "Kate Spade, the visionary founder of our brand, has passed. Our thoughts are with her family at this incredibly heartbreaking time. We honor all the beauty she brought into the world."

Advertisement

The message was also posted in its store windows.

Fans have taken to social media to show their gratitude to the brand for its donation to mental health causes.

"This is why @katespadeny is the most amazing company," one fan wrote on Twitter.

Remembering Kate Spade:

NOW WATCH: We tried the 'Five Guys' secret menu

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article